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Lauren Siscon is the Vice President of Digital for Heritage Pool and Landscape, responsible for leading the strategic vision for digital experiences, and digital operations. She brings 20 years of experience driving digital innovation and growth in luxury retail. Prior to Heritage, she held multiple senior-level roles at Neiman Marcus Group responsible for leading major enterprise programs such as loyalty, CRM and personalization modernization, and full‑scale digital platform transformation, collectively delivering significant incremental revenue, operational efficiencies, and an elevated customer engagement. Known for building and scaling high‑performing teams, optimizing digital ecosystems, and delivering measurable business results, Lauren brings deep expertise in product management, customer experience, and omnichannel strategy to the Heritage family of companies.
Education
Baylor University - Bachelor's Degree in Marketing & Management
Heritage is a people-first company built to attract and retain the industry’s best talent at every level.
